Content Strategy Checklist – Why Is It Important?


One of the key factors for search engine optimization (SEO) is quality content. Quality content does not only mean using relevant keywords that are related to your business, but also content that adds value to your customers. Below are a checklist of key themes to bear in mind when creating content for your website –

How to use the LIKE button to get more traffic?


Apart from using paid channels (such as Google Adwords) to drive traffic to your website, social media channels are just as effective to get more users to your site. Facebook, Instagram, Twitter or Pinterest allows you to reach a wider set of audience which are likely be more interested in your product. Reaching out to

Mobile Responsive is not equal to Mobile App


Earlier this year Google announced that its search algorithm will prioritise websites which are mobile friendly, which means, your website layout is adaptable to multi devices. Chart below illustrates on what being ‘mobile-responsive’ or ‘mobile first’ means:   A quick way to check if your site is mobile responsive is to drag your Chrome/Mozilla/Safari browser

How to calculate CPA and ROI for your ecommerce business?


One of the most common topics that came up, especially for a start-up company drafting a financial model, is CPA (cost per acquisition), and CPL (cost per lead). Cost Per Acquisition (CPA) is the cost of acquiring your user, that typically involved a user transaction, meaning the user making a purchase of your product or