Why eBook is an Effective Way to Connect with Your Customers

If you are providing a service as part of your business, giving away an eBook filled with value-add information is a great way to connect to your present customers. Providing useful information to customers is also a brilliant way to generate word of mouth that leads to getting new customers. Before you squirm at the

Happy New Year to All Our Readers!

Thanks a mil for being our readers! We’ll continue to churn out articles that are helpful and insightful to you as marketers and business owners. Have a fantabulous year ahead filled with love, laughter, and joy!

What is User Generated Content (UGC)?

What is UGC? You might have heard this digital marketing buzzword recently called UGC, also known as User Generated Content. To demystify what UGC is, it is essentially content that is contributed by consumers, users and readers. In a broader context, platforms such as Blogger, Tumblr, Flickr, Facebook, Youtube, Instagram and Wikipedia are tools that

How a Personality Test Survey Site Amassed 18 million entries?

 … and become the most successful survey ever taken in the history of surveys?? Like all good things, it didn’t take over night. Read on.. Yesterday I discovered this personality test survey website called 16Personalities.com and it blew my mind. Not only it is freakishly accurate, but it’s smooth and seamless user-experience (UX) makes it ‘table-talk’

Writers Call!

If you have a stellar new business or project and would like to submit an article about it, get in touch! We’re always up for guest writers. ‪#‎blog‬ ‪#‎marketing‬‪ #‎womeninbusiness‬