10 Font Sets that Makes You Want to Cuddle Up and Sip Hot Chocolate

Each year, Awwwards.com picked 100 inspiring fonts to share with fans. Out of the 100, here’s our 10 handpicked favourites, 1.  AILERONS TYPEFACE / FONT Designed by Adilson Gonzales based in Brazil, the Ailerons font is inspired by aircraft models in the 40’s. Reminds us of the film Gattaca, possibly due to its aeronautical-inspired curvatures, you

What is User Generated Content (UGC)?

What is UGC? You might have heard this digital marketing buzzword recently called UGC, also known as User Generated Content. To demystify what UGC is, it is essentially content that is contributed by consumers, users and readers. In a broader context, platforms such as Blogger, Tumblr, Flickr, Facebook, Youtube, Instagram and Wikipedia are tools that

Pantone Color of the Year for 2016 – Rose Quartz & Serenity

Introducing Pantone Color of the Year for 2016, Rose Quartz & Serenity – Excerpt from Pantone’s website: “As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between

How a Personality Test Survey Site Amassed 18 million entries?

 … and become the most successful survey ever taken in the history of surveys?? Like all good things, it didn’t take over night. Read on.. Yesterday I discovered this personality test survey website called 16Personalities.com and it blew my mind. Not only it is freakishly accurate, but it’s smooth and seamless user-experience (UX) makes it ‘table-talk’

Branding – where do I begin, and what is ‘brand DNA’?

When it comes to the topic of branding, one can get slightly uncertain on where to start and how to bring about the essence and identity of your business or product. Branding experts have coined the term ‘Brand DNA’ to explain how some brands of the same product can stand apart from each other. From