Online Marketing For Small & Medium Businesses

As a marketing personnel, there are a gazillion things to do, to plan and to think of. It is vital that you take time to plan out what your business goals are and at which stage of the customer purchasing funnel that you need to focus on. In our previous post, we shared the ‘customer

5 Email Marketing Tips to Start With

Email is still the longest standing medium of communication in this digital era. Believe it or not, email has turned 40!¬†yet it is still the single most important means to reach out to your fans and users, to turn them into loyal customers. Here’s a chart on a consumer’s purchasing funnel:   image via o2ointeractive

Social Media Marketing- Where do I begin?

If you have Andy Williams song stuck in your head (or the Shirley Bassy version) when it comes to social media marketing, you’re not alone. Social media marketing is not just about Facebook and Twitter. To sum it up, below is a chart on existing social media channels out there. Read further on, and we’ll

Why You Should Have a Landing Page

Now that you’ve done all the hard-work of creating a great website, put all the campaigns in place to drive traffic to site, how to do you make sure that you don’t let all that traffic go to waste? By capturing those leads into an email database, using a Landing Page. Having a Landing Page

5 types of Content to Grow Your Fans

Last week we shared a post on Content Strategy, and why you should include content as part of your marketing efforts. Today we’ll be sharing 5 types of content to get you¬†started, to engage your audience and delight your customers. 1. Problems VS Solutions approach Think about the possible problems that your customers might face

Personal Marketing Done Right – Case Study: Zalora

One of the leading e-commerce companies that has broke ceilings and record sales is Zalora. Set up in 2012, funded by the rocket brothers, Zalora’s guerilla marketing strategy and personalized marketing tactics paid off three years later. With a physical shop set up in the heart of Orchard Road, Zalora sets the pace for the

Content Strategy Checklist – Why Is It Important?

One of the key factors for search engine optimization (SEO) is quality content. Quality content does not only mean using relevant keywords that are related to your business, but also content that adds value to your customers. Below are a checklist of key themes to bear in mind when creating content for your website –

How to use the LIKE button to get more traffic?

Apart from using paid channels (such as Google Adwords) to drive traffic to your website, social media channels are just as effective to get more users to your site. Facebook, Instagram, Twitter or Pinterest allows you to reach a wider set of audience which are likely be more interested in your product. Reaching out to

Mobile Responsive is not equal to Mobile App

Earlier this year Google announced that its search algorithm will prioritise websites which are mobile friendly, which means, your website layout is adaptable to multi devices. Chart below illustrates on what being ‘mobile-responsive’ or ‘mobile first’ means:   A quick way to check if your site is mobile responsive is to drag your Chrome/Mozilla/Safari browser

How to calculate CPA and ROI for your ecommerce business?

One of the most common topics that came up, especially for a start-up company drafting a financial model, is CPA (cost per acquisition), and CPL (cost per lead). Cost Per Acquisition (CPA) is the cost of acquiring your user, that typically involved a user transaction, meaning the user making a purchase of your product or