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5 Social Media Tips to Super-Charge your Marketing Campaigns

Being the social media marketing to-go-to person in your company can be a pressurising position. Some misperceptions include “…so you post things on Facebook all day? and you get paid for that???” (rolls eyes here) Below are some tips to de-bunk such myths and to power-charge your role as The Community Manager in the hood

5 WordPress Themes We Love

A few days ago we covered an article on which e-commerce platform to use when setting up your online store – Shopify or Squarespace? While the previous article shared on how simple Shopify and Squarespace are as website building tools, WordPress is no less superior as an e-commerce solution. WordPress currently powers 1 out 4

Email Retargeting Tips + How Not to be Creepy with Data

Customers can be a fickle bunch especially when browsing for deals online. Many times you will find that customers tend to abandon purchase carts just before they make a purchase. There are many reasons why shoppers abandon their carts. The Scenario For example, 25 years old, Sara, is shopping for clothes online, she sees a

How to use Facebook to promote your business?

With 1.5 billion active users per month, your business is set to be viewed by a wide reach of audience. Brands with top number of fans include Zalora, an online fashion retail which now has a physical store in Orchard, has 6.4 million fans on its Facebook page. Lazada, an e-commerce retail store in the

Top 8 music apps we love for mobile

Remember the times when we used to stand by the radio (literally) to wait for that few favourite songs to play, for us to press ‘record’. Good old days. Sharing with you today, is a list of music apps that we’ve been exploring with recently. You must be thinking on how one is different from one

Writers Call!

If you have a stellar new business or project and would like to submit an article about it, get in touch! We’re always up for guest writers. ‪#‎blog‬ ‪#‎marketing‬‪ #‎womeninbusiness‬

10 useful startup terms for an entrepreneur

The Wikipedia definition of a Startup – A startup company or startup (sometimes referred as an innovative SME) is a business in the form of a company, a partnership or temporary organization designed to search for a repeatable and scalable business model. These companies, generally newly created, are in a phase of development and research

Instagram turns 5 – here are 5 inspiring accounts we are following! #LadiesEdition

Instagram turns 5! and we are celebrating it with 5 inspiring accounts that we are following! #LadiesEdition https://instagram.com/ms_rach/ – Rachel is the co-founder of online fashion label LoveBonito.com. She was featured on Forbes Under 30 recently, a super-charged event for entrepreneurs achieving big milestones in their businesses. Brilliant work Rach! keep up the energy! https://instagram.com/dreachong/ –

How to use Instagram like a Rockstar

According to Socialbakers, a leading social media analytics platform, Instagram drives 110x more engagement than Twitter for the Top 25 most engaging brand profiles. This comes as no surprise as an image conveys more than a ‘140 characters’ tweet per second. We are living in an image driven culture, which explains why networks such as

Extraordinary Women in Business

Running a business in an uphill challenge, you wake up each day and you realised that the world’s weight is on your shoulder. Not to mention the people who are working with you, without you there would be no them, and vice versa. As a remarkable boss, you have the task to be quick in

Fonts We Love, and They are Free!

Thanks to the guys at ewebdesign.com and webdesignernews.com , we have some brilliant free fonts for downloads. Fonts, just like images and photos, bring about energy and personality to your brand. Below are some of our favourite fonts that you can use to compliment the images on your site.   Font type: Firefly designed by Sean

Branding – where do I begin, and what is ‘brand DNA’?

When it comes to the topic of branding, one can get slightly uncertain on where to start and how to bring about the essence and identity of your business or product. Branding experts have coined the term ‘Brand DNA’ to explain how some brands of the same product can stand apart from each other. From

Freebies of the Day: High Res Images

Here’s sharing with you some of our favourite sites on where to get high quality images for free! Images via http://www.pexels.com/ – if you love their images, you can donate coffee tips via paypal 🙂 Images via http://magdeleine.co/ – handpicked images for your daily inspiration Icons via http://graphicburger.com/ – a really superb site for icons, templates, and website mock-ups. Subscribe

3 Simple Social Media tips to Increase Audience Reach

In the last post, we shared on tips on different types of social media campaigns that you can run for your online business, mostly for Facebook. Today we’ll share with you tips on how to ‘growth-hack’ your way on other social media platforms. Step 1: If you are running an image-based campaign, we recommend that

5 Social Media Engagement Campaigns to Inspire

When it comes to engaging your fans and followers on Facebook, Twitter, Instagram or Pinterest, there are quite a number of campaigns ideas that you can start with. Simple ones includes giveaways and lucky-draws. Today we are sharing with you 5 types of social media campaigns for Facebook to inspire you: 1. True or False?