5 Social Media Engagement Campaigns to Inspire

When it comes to engaging your fans and followers on Facebook, Twitter, Instagram or Pinterest, there are quite a number of campaigns ideas that you can start with. Simple ones includes giveaways and lucky-draws. Today we are sharing with you 5 types of social media campaigns for Facebook to inspire you:

1. True or False?

Below is a great example of a Facebook campaign run by Groupon for a cafe brand Delifrance. The post includes the set meal giveaway along with a ‘clue’ to be found on site, smart way to drive traffic back to the retail site.



2. Fill-in-the-blanks

This type of campaign will have your fans and followers to reply on the comment-section. Campaigns need not be about your product at all times. Trivia such as travel, films and music are great topics to think about. E.g. “My next dream travel destination is _________” would probably get more response than otherwise.

3. Caption this picture/image/photo


This post above on TripAdvisor’s Facebook got more than a thousand likes, and close to a hundred shares. Fancy a trip to an island? Who doesn’t.

4. Cross-Collaboration

If you are running an e-commerce fashion brand for clothing, partnering with another accessories brand is also a great idea.

5. A viral video post from Wimp.com

6. A motivational quote from Upworthy.com for Mondays.

7. Or create your own quote/line/image – we recommend Canva.com, for easy to use tool for a Facebook post.


image via https://instagram.com/sozegallery/ 





Zee Ng

Zee is a digital strategist who have worked in a number of online enterprise. She believes in technology and creativity that change lives for the better. When not blogging, she enjoys cafe-hopping, nature trails, being near the ocean and discovering films. Get in touch, for collaboration.